The BATNA illustration clearly shows, as the saying goes: “Don`t put all your eggs in one basket.” Today, many managers use BATNA in negotiations instead of having it as a last resource. The examples presented are on the ground and sufficiently illustrate how problems can be developed with BATNA. Your information about Batna is very useful to me and my teacher. Thank you very much. The objective here, as Philip Gulliver mentioned, is to be aware of this.  In the diagram above, Colin will conduct his business elsewhere if Tom asks for a price in excess of $7,500. In the example, we are not supplied with Tom`s BATNA. If Tom is expected to sell his car to someone else for $8,000, it is Tom`s BATNA. In such a scenario, no deal is reached, since Tom is only willing to sell for at least $8,000, while Colin is only willing to buy for a maximum of $7,500. Some people may use aggressive, coercive, threatening and/or deceptive techniques. This is called a difficult negotiating style;  A theoretical example of this is adversarial negotiation.  Others may apply a gentle style that is friendly, confident, compromising and avoiding conflict.  According to Fisher and Ury, hard negotiators win when hard negotiators meet soft negotiators, usually their positions, but at the expense of potential damage to long-term relations between the parties.
BATNs can be defined for any negotiating situation, whether it is a relatively simple task, such as finding a job or a complex problem such as a flammable environmental conflict or a long-term ethnic conflict. Lesson: Instead of assuming that the deal displayed on the board matches point by point with your BATNA, translate your BATNA to fully understand what this means for the current negotiations. For more information, see Know Your BATNA – The Power of Information in Negotiation. Sarah Talley gave some wise advice after creating more wealth for her family business. She did so through her skilful negotiations with Walmart. She commented, “Don`t try to let Walmart become more than 20% of your business.” In our Walmart case study, one of the gems that form is not to become too dependent on a supplier or customer. Addiction reduces your leverage and undermines your BATNA. Immediately after our visitors to the site search for the definition of negotiations, they usually look for the following definition of BATNA. Here, BATNA comes to the aid of those of us who are reasonable enough to have followed the wise advice of this old peasant who shaped the proverb many times ago. Negotiations are more than the definition of a number of alternatives. Understanding the nuances of negotiating tactics can help improve industrial relations by terminating difficult conflicts. Understanding the negotiations can also help you assess personal strengths and weaknesses in the event of a conflict and learn how to manage your negotiating tendencies.
Finally, studying the common and potentially manipulative negotiating tactics used by some people can help negotiators neutralize their effects. It is simply not a proven method if you do not manage to have feasible alternatives when you enter into a negotiation. With attractive and achievable alternatives, you can confidently reach a mutually beneficial agreement.