WWTG is working for a thriving, competitive and growing global wine industry that operates in international markets; to eliminate trade distortions and remove unwarranted or unnecessary barriers to trade. To this end, WWTG recognizes the unique characteristics of each country`s regulatory system and promotes mutual acceptance of wine practices and harmonization of labelling rules rather than the introduction of binding regulatory approaches. The ratification of the WWTG Wine Labelling Agreement provides for an amendment to the Trade Measures Regulation so that the volume declaration may appear in a different location from the main bulletin board of a wine bottle, as is currently the case, which means that consumers do not have important information about the products needed to make an informed decision.  The certification agreement facilitates the international wine trade by providing that routine certification of wine composition should only be required for health and safety reasons in accordance with WTO rules and requires that any certification comply with Codex standards. Countries that support about 80 per cent of Australia`s wine exports already accept this particular exception for wine. These include the EU as a whole and members of the World Trade Group. The other countries that have signed this specific wine labelling agreement are all heading in this direction. Some of them have already ratified it. An international consensus, if you prefer, is already progressing and we would simply participate, for the most part, in this international consensus.  Please use this website to learn more about WWTG`s government/private initiatives and other efforts to promote free and responsible international wine trade. For more information on the group, see: www.trade.gov/td/ocg/wwtg.htm The Mutual Acceptance of Wine Practices (MAA) agreement was signed in December 2001 in Toronto, Canada, by the United States and Canada.
Argentina, Australia, Chile and New Zealand were signed soon after, South Africa followed in 2011 and Georgia in 2012. The MAA aims to facilitate the wine trade by recognizing differences in wine practices and ensuring that, despite these differences, wine can be sold in all markets of the signatory states. At the same time, the focus will be on meeting the World Trade Organization`s (WTO) obligations to protect consumer health and safety and prevent consumer deception. The last WWTG participant, Uruguay, joined the MAA in April 2018. In March 2013, WWTG concluded the protocol at the 2007 Convention on Wine Labelling Requirements, which is based on the latter, establishing common parameters for labelling requirements for information relating to alcohol tolerance, variety, vintage and wine region. The protocol provides for predictable and consistent regulation in all WWTG markets. Since October 2017, the protocol has been in effect for Australia, Chile, Georgia and New Zealand. The labelling agreement allows wine exporters to sell wine in WWTG markets without having to reorganize all their labels for each market.